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Brand identity + collateral

Dan's

A burger and shake restaurant concept with a friendly logo system, punchy print pieces, and a flexible pattern that ties the whole brand together.

Dan's logo
Focus

Logo system, menu design, stationery, business cards, postcards, newspaper ads, and social media promotion.

Process

Build a recognizable restaurant personality, then apply it across practical customer touchpoints.

Final Assets

Brand touchpoints that feel like one restaurant.

Dan's stationery design
Stationery system
Dan's business card front
Business card front
Dan's business card back
Business card back
Dan's postcard front
Postcard front
Dan's postcard back
Postcard back
Dan's newspaper advertisement
Newspaper ad
Dan's social media ad
Social media ad

Menu System

A full menu set with consistent structure and appetite appeal.

Dan's menu page 1
Menu page 1
Dan's menu page 2
Menu page 2
Dan's menu page 3
Menu page 3
Dan's menu page 4
Menu page 4